How we use the information we collect

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In general, we collect, store and use your information to provide you with a customized experience. For example, we may use information collected from you in any one or more of the following ways:

We use your personal information to fulfill a contract with you and provide you with our Services, to comply with our legal obligation, protect your vital interest, or as may be required for the public good. This includes:

To create Accounts and allow play of the Games;

To facilitate in-app purchases;

To enable user-to-user communications;

To provide technical support and respond to user inquiries;

To prevent, detect, mitigate, and investigate fraud or potentially illegal activities, and enforce our Terms of Service;

To provide other services requested by you as described when we collect your information;

To notify users of in-Game updates, or updates to our Terms of Service or this Privacy Policy;

To provide in-Game leader boards and matchmaking, and to promote in-Game player achievements.

We use your personal information to pursue our legitimate interests where your rights and freedoms do not outweigh these interests. We have implemented controls to balance our interests with your rights. This includes:

To track user retention and aggregated gameplay information to improve the overall user experience for NextGenGaming’s products and services;

To solicit input and feedback to improve NextGenGaming’s products and services and customize your user experience;

To use general location information to provide you with location based services (such as matchmaking, search results, and other personalized content);

To contact you with information that we reasonably believe may be relevant to you;

With your consent, we may use your personal information:

To inform users about new products or promotional offers.

If you have provided your e-mail address to us, we may use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-Game activity, including comments from friends and notifications about in-Game status. With your consent, we may also send promotional e- mail messages (“Promotional Communications”) directly or in partnership with parties other than NextGenGaming. Each Promotional Communication will generally offer recipients choices about withdrawing consent so you no longer recieve additional messages.

We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure, typically by “opting in” to receive information from a third party that is participating in a sweepstakes or other promotion through our Services. If you do ask us to share your personal information with a third party for its marketing purposes, we will only share information in connection with that specific promotion, as we do not share information with any third party (other than our service providers) on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use when you provide personal information through our Services.